De La Practica
Digital accessibility for travel and tourism
Disabled travelers plan carefully, because they have to. When your site can't tell them what they need to know, they'll make other plans.
We help travel and tourism organizations make all of their digital touchpoints (websites, mobile apps, booking engines, PDF visitor guides, maps, event listings) accessible and usable for all visitors.
This is not a small audience
Travelers with mobility disabilities spend roughly $58.2 billion a year on travel. When surveyed by MMGY Global, the request that came up most often was better accessibility information before a trip. Eighty-four percent asked for it, putting it ahead of better infrastructure or more accessible lodging.
Most of what these travelers want is information your organization already has.
In the United States, there's a federal deadline looming
New Department of Justice rules require state and local government websites and mobile apps to meet an accessibility standard called WCAG 2.1 Level AA. The deadline is April 26, 2027 for places serving 50,000 people or more, and April 26, 2028 for smaller communities and special districts. Many destination organizations are covered directly, and others are covered through the contracts they hold with a city or state.
Now is the time to build a practice.
Accessibility is about people, not paperwork
De La Practica works with you to build a sustainable accessibility practice that goes beyond compliance. Chasing bare compliance is a losing strategy that costs you more in the long run.
Most accessibility work stops at the homepage, but travelers can face challenges across a number of surfaces. Mobile apps. Booking and ticketing flows. The visitor guide PDF, trail maps, event calendars, and many other forms of digital content.
We find what's broken, sort it by what's costing you visitors, fix it in a sensible order, and equip your team with the knowledge and practices to keep your site usable.
Digital Ecosystem Discovery
A structured assessment of your digital touchpoints — website, app, booking flows — to surface gaps and opportunities.
Critical Issue Prioritization
We review the discovery findings to determine which issues matter most and which to tackle first.
Remediation Strategy
A sequenced plan for fixing the prioritized issues, with clear timelines and accountability.
Accessibility Statement & Disclosure
A real accessibility statement that names known issues and current efforts — not boilerplate legal language.
Team Training & Operationalization
We teach your staff to build this into the way they already work, so you're not hiring someone to do this again in two years.
Feedback Loop & Community Engagement
The intake, response, and follow-up mechanism that lets you hear from — and stay accountable to — the disabled travelers you serve.
Maturity Roadmap
A robust plan for growing from an emerging accessibility practice into an advancing one.
How we work
No bandaids or widgets
No plug-in makes a website work for disabled people. If you're already running one, we'll show you what it's actually doing, what it's missing, and help you build something more durable.
Support for design teams
You know accessibility matters, but the requirements can make it feel like you're choosing between your brand and the rules. We give teams the tools, training, and working sessions to build accessible work that still looks like theirs.
Coaching for emerging practitioners
Someone handed you accessibility, a target to hit, and very little support. You don't need another PDF, you need an expert in your corner. Hourly, on a sliding scale, and all budgets are welcome.
Start with a conversation
This work can feel like a lot. It doesn't have to be — with the right support, it's genuinely empowering, and a real edge for your destination. Let's have an open conversation about what you're up against.